Tim Cook gave a keynote addressing the iPad a few months back and with the first Tim Cook-led WWDC (see the WWDC article) it is time to determine his abilities in giving keynotes, his strengths and weaknesses.
What is his Weakness?
He is not Steve Jobs. That’s it, he is not Steve Jobs. That is his only weakness, but of course it is a strong one. Of course, there is NO ONE like Steve Jobs in terms of speaking and presenting, he was the spokesperson of spokespeople and there will NEVER be anyone like him again. With that said, Tim Cook is not Steve. I don’t believe that he has the charisma and charm that Steve did. He doesn’t have the same kind of feel to him, same kind of speech as Steve did. He doesn’t have the same presence that Steve did.
What are his strengths?
He is calm, cool and collected. He does have a good presence. He knows what he’s talking about. And who doesn’t like that accent! Tim Cook does have a good stage presence. He is serious on stage and can remember what to say and when to say it. He can excite the audience when he needs to, maybe not as much as Steve but he still does. He doesn’t have the same water bottle first, then hands together routine but he does know how to enter and exit. Tim Cook can, like Jobs, use his “insanely great” adjectives about the products where they belong.
The future of Apple presentations
Apple presentations will continue like normal, all with extraordinary hype and products. WWDCs and special media events and really every Apple event will go about as smoothly with Cook as with Jobs. You’ll still have the SVPs such as Jony Ive giving presentations and speeches. The only difference between now and then is that Steve’s charisma and presentations are absent. It will be something that will be remembered and missed but Apple must continue. And with Tim Cook they will, and they will do it with greatness. Keep in mind the most recent event (WWDC 2012) sold out in less than 2 hours. People are excited to see Cook perform and announce more amazing Apple products.
Thanks for reading,