Today, Apple mysteriously took off the executive profile of Bob Mansfield, SVP of Technologies, a position that nobody really knows much about. Apple took off the profile without releasing any press release as to why this happened, which is very un-Apple like, especially considering the caliber of his job.
Bob Mansfield first announced his retirement in June 2012 but was brought back after Apple had a shake-up in the company a few months later, a shake-up that included the removal of Scott Forstall, someone Mansfield and other executives didn’t like. Bob was given a contract to lead the company in it’s technologies team for two years. He is not holding that part of the contract, but he is still working at Apple. Apple still needs him, after all, he has been very influential at Apple.
The way in which Apple announced the departure of Mansfield from the executive team is highly unusual for any company, especially Apple. Apple took his profile off and then when they were asked questions about it, they issued a statement to Reuters that he was leaving the executive team but that he would continue reporting to Apple’s CEO Tim Cook for special projects. This sudden change up brings up a few questions. First, why did this happen in the first place? Second, Bob was Apple’s hardware man for years until his change to SVP of Technologies, could this sudden change mean that the top hardware guy is working with Apple for one or two major projects, like the iWatch or iTV, before he leaves the company? Bob has been very influential over the development of the iPhone and iPad, letting him go when a new major product is bound to be on the horizon certainly raises an eyebrow. Perhaps this SVP position that nobody really knows much about was a cover up for a transition of power to Dan Riccio and now that he feels as though it’s complete, he can focus completely on this new project, most likely, the iWatch.
He is Apple’s hardware man, if anyone can lead them to a great watch or TV or anything, it is him. His expertise at Apple is very important especially for the “special projects” Tim Cook has for him. Only time will tell of Bob’s future plans and work at Apple. Let’s hope he stays a while longer.
Thanks for reading,