The cheapest Apple Watch sells worse in the US than all other models, according to statistics from Consumer Intelligence Research Partners (CIRP).

Most often, buyers choose the Apple Watch Series 8 and 9. Together, these models accounted for two-thirds of all Apple Watch sales in June 2024.

The Apple Watch Ultra and Ultra 2 made up 20% of sales, while only 12% of buyers chose the SE version.

An additional 5% of sales were for the Nike versions, which are essentially Apple Watch Series 8 and 9.