At WWDC 2013, Apple unveiled many great new things. One of those things was not a product but an ad. This ad, or series of ads as Apple has two videos on their website, discusses the meaning behind an Apple product, the work behind it and finally once it meets their standards, their signature “Designed by Apple in California”.

What does the signature mean? What is the significance behind it? Apple has been adding that signature to their products for a long time. Apple makes some of the best designed products in the world. But they also go for something else. Apple products are meant to enrich the lives of many, to touch many lives. Apple makes it’s products with the question “Who will this help?” and “Will it make life better?”. All of Apple’s products can be given the answer “Yes” to them. The Mac lineup has changed the way some of us use computers by giving a completely intuitive interface to use computers with. The iPod has changed the way all of us listen to music, if you were to ask someone what they thought about 1000 songs in your pocket before the iPod was released, they would tell you that you were crazy. That is what Steve Jobs was, he was crazy but he was also bold and he pursued it anyway. Apple has sold over 350 million iPods, impacting many lives with those iPods. iPods have changed the way we listen to music and they have touched our lives with the iPod. Apple has also revolutionized the way we talk to people. Smartphones were junky and just didn’t work well before the iPhone. When the iPhone came out, Apple changed everything. They put smartphone technology into the hands of the masses, but they also put intuitive smartphone technology in the hand of the masses. In fact, Android phones were out only after the iPhone and Android copied many of Apple’s features early on so Android users have something to be thankful for from Apple. The iPhone is best for it’s ability to be so intuitive and change the lives of the people who own them. And finally, the magical iPad. The iPad, since it’s release in 2010, has effected so many people’s lives. It has influence in just about every field of work, medicine, teaching, businesses etc. It has brought joy to adults and kids alike. It is being used to better allow people with disabilities such as people with autism. Many people have been effected positively by the iPad, touched by it’s abilities to better connect them to the world around them. All of these products deserve Apple’s signature because they have all been designed to be beautiful and to change the way you do things positively. Every product that Apple has touched, touches the lives of those who touch them.

Personally, the signature means a lot to me too, despite the fact that I don’t work at Apple. It shows that the product is made by a company who wants to make an impact on the world by creating products for us to use, for us to appreciate, for us to make an impact on the world with. Apple has made an impact on the world and it is because they sign all the work they do. I have always connected with the signature because I am an Apple fan and I live and work in California and love it but after watching the “Designed by Apple in California” commercial, that phrase now has a whole other meaning.

I highly encourage that you watch the video down below.

I look forward to seeing what other ads Apple makes in this series. Personally, I think it is Apple’s best commercial since the Think Different commercials. Check out the poll below and as always don’t forget to comment your thoughts and bookmark The Church of Apple.

Thanks for reading,

Joe