It seems that Apple has been going nowhere but up in the last couple years, 51 percent of Americans have Apple products: Half of all U.S house holders own at least one Apple product. That means that more than 55 million homes with at least one iPhone, iPod, or Mac computer. Plus, one in ten homes that aren’t currently in that group plan to join the next year. But Apple doesn’t have to worry about brand saturation anytime soon. Homes that at least own one product, own an average of three. Overall, the average household has 1.6 Apple devises, with almost one-quarter planning to buy at least one more in the next year.
Apple’s legacy has gone up not only due to the percentage of products being used. It is as well going up because of their spurs of touch-screen technology growth. The fervor over iPhones, iPads, and other tablets and smartphones has stoked the market for all that makes people want to get their hands on them. With shipments of touch-screen displays booming, the market for touch controller integrated circuits has nearly tripled during the past five years and is projected to continue growing, according to IHS iSuppi. If demand continues to grow at this rate, shipments are projected to reach 2.4 billion units in 2015, up from 865 million two years ago, IHS reports. And at this point, touch screens are expected to continue to drive the market for these integrated circuits. They made up more than half of the market for touch technology in 2011 and will remain the dominant use ahead of other touch sensor tech such as infrared and optical.
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