Oh, Apple. Just when we think they’re done making big moves, they roll up with a “hold my Apple Watch” moment.
Apple just announced it’s boosting its U.S. investment commitment to a jaw-dropping $600 billion over four years, and it’s kicking off something called the American Manufacturing Program. Translation, Apple wants more of the stuff inside your favorite gadgets to be made right here in the U.S.
The part that made me sit up a little straighter, Apple says this program is aiming for an end-to-end American silicon supply chain. So we’re talking more U.S.-based chip work, more manufacturing partners, and more capacity to build the behind-the-scenes tech that powers everything from iPhone performance to the Apple Intelligence era.
Also, Apple is leaning into U.S. suppliers in a big way, including glass. Yep, the cover glass story gets spicy, Apple says every iPhone and Apple Watch sold around the world will be built with Kentucky-made cover glass. If you’ve ever admired your iPhone screen after cleaning it for the first time in six months, this one’s for you.
My take, this is one of those moves that won’t feel “new iPhone keynote exciting” today, but it could seriously shape the next decade of Apple hardware. More control over the supply chain, more advanced manufacturing at home, and potentially faster innovation cycles, that’s the kind of boring-sounding stuff that leads to the fun features later.