Oh, Apple. Just when we think you’ve maxed out the “big announcement” slider, you casually stroll in and go, “Cool, what if we invested even more?”
Apple just announced it’s increasing its U.S. investment commitment to $600 billion over the next four years, and it’s rolling out something called the American Manufacturing Program (AMP). The vibe here is simple, more of Apple’s supply chain and advanced manufacturing, right here in the U.S.
The headline details are spicy. Apple says it supports more than 450,000 jobs with suppliers and partners across all 50 states, and it’s planning to directly hire 20,000 more people in the U.S., mostly in R&D, silicon engineering, software, and AI and machine learning. If you’ve been telling your family “I swear, tech jobs are the future,” feel free to dramatically point at this.
AMP also sounds like Apple is getting extra serious about the parts that make our favorite gadgets, well, gadget. We’re talking partnerships with companies like Corning, Texas Instruments, Amkor, and more, plus a bigger push for an end-to-end silicon supply chain in America.
My take, this is the kind of behind-the-scenes Apple news that doesn’t feel flashy like a new iPhone color, but it matters. More investment, more manufacturing capacity, more focus on chips and infrastructure means Apple is basically building the runway for the next wave of Apple stuff we obsess over.
Also, I love the idea of Apple servers and component work happening stateside, because it makes the whole Apple ecosystem feel even more “built to last.” And yes, I will absolutely pretend this means my next iPhone will somehow be even faster, even if that’s not how physics works.