Since the late 90s, every three to six years, Apple comes up with a new product that will revolutionize an entire industry. In 1998, it was the iMac. It would not only bring Apple out of near-bankruptcy and back to profitability but also changed the way we see the design of computers. In 2001, it was the iPod that completely changed and revitalized the music industry, bringing Apple to meteoric heights. In 2007, the introduction of the iPhone that allowed them to completely change the way we see our phones and how we use them. In 2010, Apple again revitalized the failed tablet industry and brought it to new heights. Throughout all this revitalizing and changing, Apple had been under the reigns of it’s co-founder and tech visionary Steve Jobs. However, between 2011 and now, a lot has changed. Apple is now run under a new CEO, but also gone through some interesting changes in recent years, including the firing of Scott Forstall and long-time retail chief Ron Johnson, to the meteoric rise of Jony Ive and the hiring of former-Burberry Chief Angela Ahrendt for Apple’s retail operations. All of these are the key for Apple’s next move, The Apple Watch.
It is 2015 and finally Apple has once again entered a new category of product. Five years after the introduction of the iPad and it’s invasion into the tablet industry, the company now plans to invade the oldest industry it ever has: the wristwatch industry. The Apple Watch has been, thus far, Apple’s most curious device. People are still asking: What will this thing do for me?
Apple is moving to new meteoric heights and markets that we have not seen it enter before and the Apple Watch is thus important for Apple to create it’s future. Apple’s future at mobile payments, medical, exact pinpointed triangulation (location inside and outside of buildings) among other things is supplemented by, and permitted by Apple’s new device. The convenience and wearability of the Watch makes it the pivotal device in Apple’s next revolution of connectivity to ourselves and the outside world. The Apple Watch is not just an iPhone on your wrist. By it’s wearability and customization, the Apple Watch is the start of something special. The device is unique as it provides a assistant throughout your day that is tuned to you. It is so tuned to you and so personal to you exactly because you wear it. This will only be supplemented by the adoption of companies using the Watch as the “remote” for any smart devices, such as thermostats and refrigerators. It’s usefulness and interconnectivity between you and your world and you and the world abroad will bring a level of connection yet unseen by any device created.
That is if the Apple Watch can see the success of it’s iSiblings. It may take weeks, months, maybe a year for Apple to realize it’s full potential but after it is established as not only the market leader in smart wearables but also proves it’s worth, the Apple Watch will take off to new heights.
Interest and demand, however, has been high for the Apple Watch early on, so we could see it take off sooner rather than later. It should be because this Watch will usher in a new age, just as the iPhone in 2007 and the subsequent App Store in 2008 did. This time, because of Apple’s meteoric success in the past, that age may be even quicker and stronger than the last one. People ask “Why do I want an Apple Watch?” Only you will be able to answer that question but the possibilities in how it will affect and help your life are limitless, be it the help it can give you with health and fitness to all sorts of uses the Apple Watch will have to the modern consumer. It is not only the companion to your iPhone, it will be the companion to your life and you won’t be able to remember time without it, just how many can’t remember life without the iPhone. A new revolution in wearable and even more connected technology is coming and the Apple Watch is at the forefront of it.
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Image Credit: http://www.fastcompany.com/3035366/internet-of-things/this-is-apples-smartwatch